In one of my experiments, something else happened. I tested one of these tricks with a language teacher, Liz. And the results were bananas—even though I had been advised by a coach to avoid working with teachers because “they won’t get it, or they won’t have the budget.”

I learned two things there:

1. If I work with IT companies, I’ll always be just the “marketing guy,” and they won’t listen to my big vision stuff. Fair enough—I don’t come from computer science. But I do know something about the language learning industry.

2. It’s time for me to go renegade on my coaches and start building my own thing. I continue learning from others, but I also test a lot and look for what no one have done before. And because of that, new things happened.

On top of accumulating countless success stories and developing our own strategies, the Academy in a Box came into existence.

The #1 software for language coaches. You are welcome to try it for free.

Not all is a bed of roses all the time, but I see the business quest as a vehicle for me to create and work on things I find meaningful.

My goal is to serve 1000 language teachers/coaches through the Academy in a Box.

It's not a numbers thing. It's because I know that on the way, I'll have to get a lot better than I am now.

And that seems like a fun game to play.

When I'm not doing that, I'm trying to get better at partner dancing (bachata, kizomba, salsa, zouk, forró...) or traveling.

I spent most of the last years in between East Asia and Southeast Asia.